: Speaker List


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Adam Rosenberg

Managing Director, Global Head of Gaming Group

Goldman, Sachs & Co.


Speaker Bio

Adam Rosenberg is a managing director and global head of the gaming group at Goldman, Sachs & Co. In this role, he provides strategic and financial advice to the firm's casino operator, gaming technology and equipment manufacturer clients. Firm clients include gaming operators such as Las Vegas Sands, Kerzner International, Caesars Entertainment and Station Casinos, as well as gaming technology and equipment manufacturers including International Game Technology, Bally Technologies, GTECH Corporation and Scientific Games. Prior to Goldman Sachs, Rosenberg was an attorney in Skadden, Arps, Slate, Meagher & Flom's New York office. He received his law degree from Harvard University and his bachelor's degree from the University of Pennsylvania.

Wednesday, October 05, 2011
FINANCE - THE BOTTOM LINE
This track is designed for operators and manufacturers involved in the financial management of their gaming organization, as well as investors and gaming analysts. Content is focused on investment issues and opportunities, including mergers and acquisitions, refinancing, lending sources, bankruptcy and more.
Expanding Marketplace: The Value of Social Media
Room: 505 ~ 11:45 am - 12:45 pm (Wednesday, October 05, 2011)
Bronze Sponsor:

Sponsored By: CyberArts

While casinos evolve their marketing programs to incorporate new media outlets like Twitter and Facebook, gaming technology companies are increasingly recognizing the value of social networks for game content distribution. Meanwhile, investors and advisors alike continue the debate regarding how to evaluate the opportunities that new media will bring to the gaming sector. During this session, experts will gather to discuss the true value of these booming platforms, how they can create real revenue for casino companies and how long it will take to bring that revenue to the bottom line. Also learn how to utilize social media before, during and after the casino visit; how to move beyond mere marketing to actual revenue creation; and how content will be shared in the near vs. long term.
Key Takeaways:
  • Examine the risks of open communication
  • What players outside the gaming industry will be relevant?
  • Online platform creation: building, buying and partnership opportunities
    Moderator:
    Adam Rosenberg - Managing Director, Global Head of Gaming Group, Goldman, Sachs & Co.
    Speaker:
    Richard D. Bronson - Chairman, US Digital Gaming, Inc
    Justin Cohen - Partner, Internet Marketing Inc.
    Rom E. Hendler - Senior Vice President and Chief Marketing Officer, Las Vegas Sands, Inc.
    Chris Satchell - Chief Technology Officer and Executive Vice President of Research & Development, International Game Technology (IGT)
    Glenn Walcott - President, Double Down Interactive
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