Speaker Bio

Bruce Rowe is the Senior Vice President of Strategy and Customer Consulting for Bally Technologies, Inc., which has its global corporate office in Las Vegas, Nevada. Rowe has worked in the gaming industry for more than three decades and has held key positions in entertainment, information technology, strategic planning, and corporate slot operations for Caesars Entertainment (formerly Harrahs Entertainment) and was Vice President of Business Strategy, Gaming Solutions and General Manager of Nevada Operations for GTECH Corporation. During his career, Rowe has also participated in the openings of 16 domestic and international casinos. Throughout his long tenure in the gaming industry, Rowe has held key roles in various industry associations; is a frequent contributor to industry publications; and often serves as a moderator and panelist for industry events. He is currently serving as a member of the Global Gaming Expo Advisory Board and the International Gaming Advisory Board. He is currently a Board member for Nevada Childhood Cancer Foundation and Boy Scouts of America.